Pilot 1: Testing State-Aware Guidance in Real Coaching Environments

In Q1, Knowla is running two parallel pilots. The first domain where we are deploying our state-aware guidance engine is youth sports coaching.

Before founding Knowla, I spent years designing and running structured learning programs in real classroom environments. Behaviour change there was not theoretical — it was visible, relational and immediate.

One insight became clear:

Behaviour does not change because someone sees a dashboard.
It does not change because data is visualised more clearly.
It changes when timing, structure and environment align with a person’s internal state.

You can measure participation, attendance and performance. But meaningful shifts happen elsewhere — in how reflection is structured, when feedback is delivered and whether the individual is ready to receive it.

Knowla embeds those insights into a structured guidance architecture.

Pilot 1 is where that architecture moves from principle into live deployment.

The central question is simple:

Can we build a system that influences real-world behaviour in real time — and can that guidance be delivered in a way that people accept rather than resist?

Why Coaching?

Sports coaching is a high-feedback environment where behaviour, reflection and performance intersect daily. Internal state often has a direct correlation with external outcomes.

Coaching is fundamentally a guidance profession. Coaches shape environments, regulate group dynamics and structure developmental feedback.

Yet most tools available to coaches are analytics platforms — dashboards, statistics and tracking systems.

Useful tools.
But not guidance systems.

Most digital systems measure. Some visualise. Many optimise engagement. Very few are designed to recognise evolving behavioural state across time — and even fewer use that recognition to guide action in a structured and ethical way.

Knowla is building in that gap.

What We Are Building

Pilot 1, also known as Coachmind, is a live prototype tested in collaboration with Haaga-Helia University of Applied Sciences and Vierumäki Sports Institute.

In this prototype, we are building and iterating on how:

• Structured reflection can support development without increasing cognitive load

• Behavioural patterns evolve across time in real coaching contexts

• Guidance timing affects behavioural shift

• Environment design influences coaching behaviour

• Guidance can feel supportive rather than intrusive

We are not launching another performance dashboard.

We are building a guidance layer.

The system’s intelligence is grounded in structured decision logic designed to respect ethical boundaries, contextual awareness and human autonomy.

This technology is designed to support human judgment — not replace it.

Beyond Coaching

Coachmind is the first domain where we are deploying Knowla’s state-aware guidance architecture.

The engine itself is domain-agnostic. Coaching offers a structured starting point where behavioural patterns are visible and feedback cycles are fast.

If robust here, the same guidance layer can extend into education, health and work environments — anywhere readiness, behaviour and structured guidance intersect.

Coachmind is where we begin.